Media Image Analysis

In this advertisement released by the American Apparel clothing brand, we see a man dressed formally with his hands around the ankles of what appear to be a woman's legs. The woman doesn't seem to have pants on, and she is upside down with her legs spread apart. American Apparel probably chose to release this advertisement to make men feel like if they buy American Apparel clothing, they will be dominant and powerful, and women will do anything they want. This image is demeaning to women because it portrays them as objects that men can be dominant over if they are dressed nicely. It is also demeaning because the man is dressed nicely and the woman has no clothes on, which only further creates her to be a sexual object.